{"rulesetVersion":"2026-10-26","lastReviewed":"2026-10-26","disclaimer":"Rules are general guidance. Confirm category, region and seller-program requirements before publishing.","platforms":[{"id":"amazon","name":"Amazon","market":"Global","summary":"纯白背景，商品占画面 85% 以上，1:1 方图","backgroundRequirement":"主图需纯白背景（RGB 255,255,255），产品完整、无遮挡","requirements":{"minWidth":1000,"minHeight":1000,"recommendedWidth":1600,"recommendedHeight":1600,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.035,"maxFileSizeMB":10,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"white","backgroundColor":"#FFFFFF","productRatio":0.85,"outputWidth":2000,"outputHeight":2000,"outputFormat":"jpeg","outputQuality":92},"manualChecks":["商品是否完整、无遮挡","画面中是否出现文字、水印、品牌 Logo、边框或道具","颜色是否与实物一致，是否展示实际售卖的商品","类目模板是否有更严格的主图要求"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official","confidence":"high","officialSource":"https://sellercentral.amazon.com/help/hub/reference/external/G1881?locale=en-US","sourceLabel":"Amazon Seller Central G1881","note":"最低/推荐尺寸、白底、主图内容规则来自官方图片指南；部分类目会额外加严。"}},{"id":"etsy","name":"Etsy","market":"Global","summary":"1:1，建议 2000px，首图不小于 635px，商品完整不裁切","backgroundRequirement":"无强制纯白要求；建议干净浅色背景，保留手作氛围","requirements":{"minWidth":635,"minHeight":635,"recommendedWidth":2000,"recommendedHeight":2000,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.045,"maxFileSizeMB":1,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"clean","backgroundColor":"#FFFFFF","productRatio":0.88,"outputWidth":2000,"outputHeight":2000,"outputFormat":"jpeg","outputQuality":90},"manualChecks":["首图是否在缩略图中仍然完整","是否保留商品细节、材质与手作质感","是否使用不支持的透明 PNG 或动图","图片顺序与店铺整体风格是否一致"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official+secondary","confidence":"medium","officialSource":"https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop?segment=selling","sourceLabel":"Etsy Help · Requirements and Best Practices for Images","note":"2000px、635px 首图门槛来自官方指南；1MB 为官方建议与卖家实践交叉确认值，建议上传前复核当前卖家后台。"}},{"id":"shopify","name":"Shopify","market":"Global","summary":"1:1 推荐 2048px，最大 5000px / 25MP，文件小于 20MB","backgroundRequirement":"无强制纯白要求；建议统一浅色背景与固定比例，适配主题卡片","requirements":{"minWidth":500,"minHeight":500,"recommendedWidth":2048,"recommendedHeight":2048,"maxWidth":5000,"maxHeight":5000,"maxMegapixels":25,"aspectRatio":1,"aspectTolerance":0.06,"maxFileSizeMB":20,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"clean","backgroundColor":"#FFFFFF","productRatio":0.88,"outputWidth":2048,"outputHeight":2048,"outputFormat":"jpeg","outputQuality":90},"manualChecks":["主题在桌面、移动端和集合页的实际裁切","主图与变体图是否保持相同比例","是否体现商品真实颜色、尺寸和包装","图片是否经过过度压缩导致细节丢失"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official","confidence":"high","officialSource":"https://help.shopify.com/en/manual/products/product-media/product-media-types","sourceLabel":"Shopify Help · Product media types","note":"2048×2048 为方形推荐尺寸；5000px / 25MP / 20MB 为官方上传上限。"}},{"id":"tiktok","name":"TikTok Shop","market":"Global","summary":"1:1，最低 600px，建议 1080px，纯白背景，文件小于 5MB","backgroundRequirement":"建议纯白背景、彩色实拍、无像素块、标签或水印","requirements":{"minWidth":600,"minHeight":600,"recommendedWidth":1080,"recommendedHeight":1080,"maxWidth":20000,"maxHeight":20000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.035,"maxFileSizeMB":5,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"white","backgroundColor":"#FFFFFF","productRatio":0.85,"outputWidth":1080,"outputHeight":1080,"outputFormat":"jpeg","outputQuality":92},"manualChecks":["商品是否在移动端缩略图中仍然清晰","是否出现二维码、联系方式或站外导流信息","是否展示真实包装、配件和商品颜色","是否属于需要额外类目资质的商品"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official+secondary","confidence":"medium","officialSource":"https://seller-us.tiktok.com/university/essay?knowledge_id=481891871868714","sourceLabel":"TikTok Shop Seller Center · Listing quality","note":"600×600 工作门槛、1080px 推荐方图、1:1 与干净背景来自 Seller University 与卖家实践交叉确认；5MB 上限按常见上传入口控制。"}},{"id":"ebay","name":"eBay","market":"Global","summary":"1:1，最短边至少 500px，建议 1600px，无边框 / 文字 / 水印","backgroundRequirement":"建议白色或中性背景；禁止添加边框、文字、插画、营销素材或水印","requirements":{"minWidth":500,"minHeight":500,"recommendedWidth":1600,"recommendedHeight":1600,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.08,"maxFileSizeMB":12,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"clean","backgroundColor":"#FFFFFF","productRatio":0.88,"outputWidth":1600,"outputHeight":1600,"outputFormat":"jpeg","outputQuality":90},"manualChecks":["图片是否准确展示物品实际状况与瑕疵","是否含卖家添加的边框、文字、拼图或营销素材","是否为二手 / 损坏商品的旧图或预存图","商品是否与标题、品类和变体一致"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official+secondary","confidence":"medium","officialSource":"https://www.ebay.com/help/listing-policies/policies/picture-policy?id=4370","sourceLabel":"eBay Help · Picture policy","note":"500px、无水印/边框/文字为官方政策；1600px 变焦目标与 12MB 上限为官方卖家指南交叉确认值。"}},{"id":"walmart","name":"Walmart","market":"Global","summary":"1:1，建议 2200px，最短边至少 1000px，纯白背景，文件小于 10MB","backgroundRequirement":"主图需纯白背景（#FFFFFF），只展示售卖商品，无道具、文字、Logo 或边框","requirements":{"minWidth":1000,"minHeight":1000,"recommendedWidth":2200,"recommendedHeight":2200,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.025,"maxFileSizeMB":10,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"white","backgroundColor":"#FFFFFF","productRatio":0.85,"outputWidth":2200,"outputHeight":2200,"outputFormat":"jpeg","outputQuality":92},"manualChecks":["主图是否只出现售卖商品，没有道具或生活方式元素","是否含文字、Logo、水印、促销徽章或边框","图片数量是否足够（建议尽量填满可用槽位）","是否准确展示商品、配件与包装内容"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official+secondary","confidence":"medium","officialSource":"https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements","sourceLabel":"Walmart Marketplace Learn · Image guidelines","note":"2200×2200、纯白、10MB 为官方指南与卖家帮助交叉确认值；Listing Quality Score 还会评估图片数量与内容。"}},{"id":"aliexpress","name":"AliExpress","market":"Global","summary":"1:1，长边建议 750px+，白/浅色纯色背景，商品占画面 70% 以上，文件小于 5MB","backgroundRequirement":"主图建议白色或浅色纯色背景，商品占画面 70% 以上，无牛皮癣文字","requirements":{"minWidth":750,"minHeight":750,"recommendedWidth":1200,"recommendedHeight":1200,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.04,"maxFileSizeMB":5,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"clean","backgroundColor":"#FFFFFF","productRatio":0.8,"outputWidth":1200,"outputHeight":1200,"outputFormat":"jpeg","outputQuality":90},"manualChecks":["主图是否展示完整商品，而非局部或示意图","是否加水印、文字、电话、邮箱、网址、二维码","是否有多余物体、非纯色背景或夸张效果","品牌 Logo 是否仅出现在左上角允许范围内"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official","confidence":"medium","officialSource":"https://business.aliexpress.ru/en/help/article/images-requirements","sourceLabel":"AliExpress Seller · Image Requirements","note":"5MB、JPEG/PNG、长边 750px、商品 70%、无水印/文字来自官方图片要求；不同站点可能加严。"}},{"id":"shopee","name":"Shopee","market":"Global","summary":"1:1，建议 1000px，白色/干净背景，文件小于 2MB","backgroundRequirement":"主图建议 1:1、白色或干净背景；不同站点可能要求纯白或浅色","requirements":{"minWidth":500,"minHeight":500,"recommendedWidth":1000,"recommendedHeight":1000,"maxWidth":10000,"maxHeight":10000,"maxMegapixels":100,"aspectRatio":1,"aspectTolerance":0.04,"maxFileSizeMB":2,"acceptedInputTypes":["image/jpeg","image/jpg","image/png","image/webp"],"background":"white","backgroundColor":"#FFFFFF","productRatio":0.8,"outputWidth":1000,"outputHeight":1000,"outputFormat":"jpeg","outputQuality":90},"manualChecks":["主图是否为 1:1 方图，商品是否完整清晰","是否含文字、水印、边框、拼图或二维码","是否符合目标站点（SG/MY/PH/TH/ID/VN）的类目要求","是否展示真实商品、配件与包装"],"source":{"lastReviewed":"2026-10-26","sourceStatus":"official+secondary","confidence":"medium","officialSource":"https://seller.sg.shopee.cn/edu/article/6913","sourceLabel":"Shopee Seller Education Hub · Media Space","note":"1:1、500px 起、2MB 上限与白色/干净背景为常见站点要求；各区域 Seller Centre 可能不同，发布前请复核。"}}]}